The art of choosing colours..

There is nothing worse than the awful feeling in the pit of your stomach when you see your job coming back from the printer with colours that are just not right! Not only is it important to choose the correct colours for the face of your brand, but it is especially key when going to print for the first time. The problem, in a nutshell, is that computer screen colours differ to print colours. Print colours are divided into CMYK and Pantone colours. And to make it even more complex,... Read The Rest →